On Sunday evening, a personal blogger I’ve followed since 2011 announced in her newsletter the end of an era: the platform that hosts her blog, and therefore her blog, was shutting down on Tuesday (yesterday). Twenty years of posts—two decades (!) of experimentation and inspiration and encouragement—are no more. I’m devastated.

Elise’s blog was the first of the genre that I found and followed all those years ago. Social media as we know it today wasn’t yet a thing; Facebook and Twitter were still toddlers, and Instagram and Pinterest were just babies, both having launched less than a year prior (and you still needed an invite to join Pinterest!). Personal blogs were the era’s social media. And Elise’s was magic.

Year after year, she posted at least five days a week, sharing, among other things, her:
- creative adventures (memorykeeping, photography, DIY crafts, knitting, sewing, quilting, painting, pottery, home renovating and decorating, etc.)
- favorite recipes (I especially loved her “40 Pizzas” series, in which she and her husband made 40 different pizzas, often entirely from scratch, including the dough and sauce)
- foray into flower and vegetable gardening
- experiences as a small business owner
- life as a twenty-something military wife with an oft-deployed partner
- experiences with pregnancy and parenting
- travelogues
- book reviews/reports
- gift ideas and link round-ups
She also offered various at-your-own-pace e-courses, mostly simple sewing projects and basic Photoshop Elements and HTML skills. From the beginning and through the end, her blog was a little bit of everything. I love that she never niched down.

I love, too, that she kept her blog hers—it wasn’t cluttered with or cheapened by annoying ads or popups, it wasn’t spammed with sponsored posts or guest bloggers, it wasn’t overloaded with unnecessary features (“features”) or tech, and it stayed true to the aesthetic roots of personal blogging. It always felt authentic and deeply loved and lived in—the website equivalent of Olivia Laing’s home. Since I first found her blog, I’ve admired her willingness to proceed without certainty; to be okay with—enthusiastic about, even—being a beginner, and living in the messy middle; her confidence in herself.
Elise’s blog was the first to show me the many worlds of possibilities that could be accessed by creating and sharing and connecting online. Her blog is how I learned about Project Life, and it’s why, in 2012, I began blogging—two overlapping creative outlets that led to some pretty great creative opportunities for me in a past blogging life, and that continue to be hobbies I enjoy today, almost fifteen years (!) later.
It feels impossible to overstate how important her blog has been to me over the years. I was still finding inspiration in it until its end, browsing it at least weekly, sometimes daily. She built such a treasure trove of creative inspiration. There was always something new to find or learn.
It feels impossible, too, to ignore the reality that the loss of Elise’s blog, and the Typepad ecosystem as a whole, is part of a larger loss: the loss of art and creativity and curiosity and culture (and the things those things beget—compassion, empathy, connection, critical thinking), which is inseparable from this country’s current economic and political landscapes; the proliferation of AI; the ubiquity of surveillance tech; planned obsolescence; enshittification, and the disappearance of physical media and ephemera. We’re losing so many special corners of the internet and it makes me really sad (and angry (and worried)).
I’m so grateful to Elise for sharing so much, and for doing so so consistently and for so long—and for leaving her blog up indefinitely after she stopped posting to it daily in 2015 and after she stopped posting to it altogether in 2022.
RIP to enJOY it/eliseblaha.typepad.com: 2005 – 2025. Gone, sadly. Certainly not forgotten. (Cue Sarah McLachlan’s “I Will Remember You.”)
A glimmer of good among the grief: thankfully, Elise’s Instagram lives on (for now), as does the current iteration of her newsletter.